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RootPurr — Plant-Based Litter for Cleaner Cat Homes
PRIVATE LABEL · OEM

Build your own cat-litter brand on a single dedicated Hebei line.

We don't aggregate orders across multiple contract manufacturers. One dedicated pelletizing line in Xingtai means consistent particle size, traceable batches, and a documentation chain you can audit.

What you get, in one paragraph

RootPurr produces 100% plant-based cat litter (Cassava Formula with 100% pure cassava, House Blend with a 70:30 cassava + pea-fiber tofu mix, and Tofu Formula with pure pea-fiber tofu) for US private-label brands at one dedicated production line in Xingtai, Hebei. We do not produce bentonite cat litter. Standard MOQ is 1 FCL (25 metric tons, ~55,000 lb), lead time is 30–45 days from artwork sign-off, and pricing is quoted per formula and volume after a short call. Every shipment includes a per-batch certificate of analysis, our current third-party inspection report, and an HTS-classified commercial invoice. We ship FOB Tianjin / Shanghai or DDP to your US 3PL.

Three ways to launch your brand

PATH 1

Sticker Label

Our standard kraft bag with your sticker label. Fastest to market, lowest setup cost, smallest order minimum.

  • · MOQ: 50 cases (LCL available)
  • · Lead time: 18–25 days
  • · Setup fee: $0
MOST CHOSEN
PATH 2

Custom Bag, Standard Formula

Your artwork printed direct on the bag (kraft, PE, or zip pouch), our 70:30 House Blend or Tofu Formula inside.

  • · MOQ: 1 FCL (~25 t / 4,500 cases)
  • · Lead time: 30–45 days
  • · Up to 6-color rotogravure
PATH 3

Custom Bag + Custom Formula

Your artwork plus a custom blend ratio, scent, pellet size, or activated-carbon level. Sample bag in 7–14 days.

  • · MOQ: 1 FCL (~25 t)
  • · Lead time: 37–55 days
  • · R&D included over 3 FCL
MANUFACTURING CAPABILITY

The line behind your label

One dedicated pelletizing line, traceable batches, and a quality gate on every lot. The supply chain you are putting your brand name on, in numbers you can audit.

2,400 t
Monthly plant capacity
Metric tonnes (ample headroom)
1
Dedicated pelletizing line
No order aggregation
30–45 d
Artwork sign-off to FOB
Published. Plan against it
1%
Powder content (lab-tested)
Independent third-party test

Quality control, checkpoint by checkpoint

  1. 01
    Incoming raw material

    Cassava starch and pea fiber inspected on arrival for moisture and quality before they reach the production floor.

  2. 02
    In-process

    Pellet size, moisture, and density checked through pelletizing: the levers behind consistent clumping.

  3. 03
    Finished goods

    Dust, clump-speed, and hardness checks. A per-batch Certificate of Analysis is compiled.

  4. 04
    Pre-shipment

    Export inspection and carton / pallet verification before the container is sealed.

What ships with every order

Documentation comes first, not on request. Redacted samples are walked through on your discovery call.

Certificate of Analysis

Per batch: composition, moisture, density.

Third-party inspection report

Independent lab. Formaldehyde, aflatoxin B1, Salmonella all non-detect.

HTS-classified invoice

1404.90 blends · 1108.14 pure tofu / cassava.

From inquiry to landed: 6 steps

We publish the timeline so you can plan launch dates against it. Most private-label projects land in your US 3PL 65–80 days after first inquiry.

  1. Day 0
    Inquiry & quote

    Submit form. We respond inside 24 hours and book a 15-minute discovery call. Per-pound pricing brackets shared on the call once we understand your spec, volume, and incoterm.

  2. Day 3–5
    Sample request

    Custom-formula sample bag (1–2 lb) ships in 7–14 days. $35 sample fee credited to first PO.

  3. Day 10–14
    Artwork proof

    Send your dieline-ready artwork. We return a digital proof in 48 hours, then prep printing plates.

  4. Day 14
    PO + 50% deposit

    Sign PO, wire 50%. Production scheduled.

  5. Day 14–55
    Production

    Raw-material QC → pelletizing → bagging → carton printing → palletization → export inspection.

  6. Day 55–80
    Transit & landing

    Ocean freight Tianjin/Shanghai → US West or East Coast → your 3PL. DDP option absorbs FX and customs risk.

Customizable parameters at a glance

ParameterRangeNotes
Formula typeCassava Formula (100% pure cassava) · House Blend (50:50–80:20 cassava + pea-fiber tofu) · Tofu Formula (pure pea-fiber tofu). All 100% plant-based, no bentoniteCustom blends require 1 FCL minimum
Pellet size1.5–3.0 mm, sphered or cylindrical, surface-waxed for low tracking2.0 mm is standard
Activated carbon0–3%1.5% default for natural odor lock
ScentUnscented · Lavender · Apple-mint · Custom essential-oil blendLevels 0.05%–0.3% by weight
Bag size4 / 6 / 8 / 12 / 25 lb (or custom)12 lb is the US retail sweet spot
Bag materialKraft paper (compostable) · PE plastic · Resealable zip pouchKraft adds to per-bag cost
PrintingUp to 6-color rotogravure, foil hot-stamping, custom die-cut windowPlate fee one-time per colour separation
CartonStandard 2/3/4-pack export carton, palletized to your specFSC kraft available
IncotermFOB Tianjin / Qingdao · CIF · DDP to US 3PLDDP recommended for first-time importers
PricingQuoted per formula and volume on a 15-min discovery callIncludes COA + third-party inspection report

Note on cassava OEM: cassava naturally contains cyanogenic compounds, so HCN testing belongs on every cassava program. HCN is a named item on our expanding third-party testing program. We tell every OEM partner exactly which tests are current and which are being added.

GET IN TOUCH

Spec your first FCL.

We respond within 1 business day. Per-pound pricing shared on a 15-minute discovery call once we understand your formula, volume, and incoterm.

We manufacture under your brand. Tell us about your formula, size, and packaging needs below.

We respond within 1 business day.
Prefer email? Reach us at hello@rootpurr.com

Private-label questions, answered

What's the MOQ for private-label cat litter?+

1× 40HQ FCL (25 metric tons, ~4,500 cases at 12 lb / case, ~55,000 lb total) for custom-printed bags. LCL trial orders are possible for first-time buyers with a logistics surcharge. For brands wanting to trial RootPurr's product before committing to a custom-printed run, see our wholesale program (50-case MOQ on already-printed RootPurr retail bags).

What's the lead time?+

30–45 days from artwork sign-off and 50% deposit, broken into raw-material QC (5–7 days), pelletizing and packing (14–21 days), printing and palletization (5–7 days), and export inspection (3–5 days). Add ~7–10 days for custom-formula development on first runs.

How is private-label pricing structured?+

Per-formula and per-volume, quoted on the proforma after a short qualification call. Pricing is materially different from wholesale because the commercial model is different: you are paying for manufacturing cost plus our margin, not for finished branded goods at a reseller markup. We share the per-pound bracket on a 15-minute discovery call so we can match the quote to your formula spec, MOQ, incoterm (FOB or DDP), and payment terms.

Can you develop a custom formula?+

Yes. Cassava : pea-fiber tofu blends from 50:50 to 80:20, scent profiles, activated-carbon levels (0–3%), pellet sizes (1.5–3.0 mm). Cassava Formula (100% pure cassava) is also available with a custom plant-binder spec (guar gum + pulse-flour matrix). We do not blend with bentonite. Custom formula adds 7–10 days to lead time and requires 1 FCL minimum.

What payment terms apply?+

First order: 50% T/T deposit on order confirmation, 50% T/T balance against scanned copy of bill-of-lading. Net-30 starts from your second PO after credit verification. T/T or L/C accepted in USD to a US-domiciled receiving account.

Do you handle US import customs?+

On DDP shipments, yes. We handle ocean freight, US customs entry, MPF, HMF, and last-mile to your 3PL. We supply HTS classification (1404.90.9000 for our cassava + pea-fiber blends, 1108.14.0000 for pure tofu and 100% pure cassava lines) on the commercial invoice. On FOB shipments, you handle import; we provide all documentation needed for your customs broker.

More questions? See the full FAQ or read the cassava cat litter pillar guide.

FOR BRAND OWNERS · MANUFACTURERS

Ready to spec your first FCL?

Tell us your target SKU, volume, and launch date. We'll come back inside 24 hours with a 15-minute call slot to walk through FOB / DDP options and per-formula pricing brackets.

Request a Quote