Privacy Policy

1. Who we are

RootPurr, LLC is a US-operated trading and private-label partner for plant-based cat litter, with operations in Philadelphia, PA. This policy explains what data the website at https://rootpurr.com (“the Site”) collects, why, and what your rights are.

2. What we collect

• Retail purchases: name, shipping address, email, and payment data — collected and tokenized by Stripe. We never see or store your full card number.
• B2B inquiries: the name, business email, company, country, and message you submit through the wholesale or private-label inquiry form.
• Newsletter: the email address you submit via the footer subscribe form.
• Analytics: standard server logs (IP, user-agent, referrer, timestamp) for security and performance. We do not use third-party advertising trackers.

3. Why we collect it

• To fulfill orders and ship product to your address.
• To respond to wholesale and OEM inquiries.
• To send order receipts and shipment tracking.
• To send newsletter content if you opt in.
• To detect fraud and abuse.

4. Who we share it with

We share data only with vendors needed to run the business:

• Stripe — payment processing
• Our 3PL warehouse partner in central Pennsylvania — fulfillment
• Email and shipping carriers — order delivery and tracking
• Law enforcement — only if compelled by valid US legal process.

We do not sell your data. We do not share it for advertising.

5. Your rights

You can request access, correction, or deletion of your personal data at any time by emailing hello@rootpurr.com. California residents have additional rights under the CCPA; EU/UK residents under GDPR. We honor those requests regardless of jurisdiction.

6. Cookies

The Site uses functional cookies only (cart persistence, session integrity). No third-party advertising or tracking cookies are set. You can clear cookies from your browser at any time without breaking site functionality.

7. Updates

If we materially change how we handle data, we'll update this page and adjust the “last updated” date at the top. For substantive changes affecting subscribers we'll send notice by email.

8. Contact

Questions, requests, or concerns: hello@rootpurr.com. We respond within 1 business day, M–F.